Meet The Authors
As author, speaker and Founder and Chief Troublemaker at Big Blue Moose as well as the Strategist in Residence for the Content Marketing Institute, Robert helps marketers become storytellers.
A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo, and Magus to amplify their story through content marketing and social Web strategies.
Robert lives in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.
Joe Pulizzi, known in some far-off circles as the “Godfather of Content Marketing,” is a leading author, speaker, and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World, the magazine Chief Content Officer, and the blogging service SocialTract. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill).
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via LavaCon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Joe lives in Cleveland, Ohio (yes, CTOWN), with his amazing wife Pam and their two boys Joshua and Adam.