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What’s The Book About?

There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create
passionate subscribers to your brand.

What You’ll Learn…

– Build the Business Case for Content Marketing
– Develop a Content Marketing Strategy that Works for Your Business
– Tell a Consistent Story that Engages Your Customers
– Determine the Right Marketing Channels to Implement
– Create an Internal and External Workflow for Content Marketing
– Measure Content Marketing and Communicate Results to Internal Stakeholders