About The Book
Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.
Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories, and explains it in a way that can actually be implemented
You’ll Learn How To:
- Build the Business Case for Content Marketing
- Develop a Content Marketing Strategy that Works for Your Business
- Tell a Consistent Story that Engages Your Customers
- Determine the Right Marketing Channels to Implement
- Create an Internal and External Workflow for Content Marketing
- Measure Content Marketing and Communicate Results to Internal Stakeholders
Actual Questions from Senior Marketing Professionals that Are Answered in Managing Content Marketing by Robert Rose and Joe Pulizzi:
“How do I get the entire organization on board with content marketing?”
—Marketing Manager, Billion-dollar CRM Company
“What kind of reporting do I show to senior management?”
—Social Media Director, Medical Device Company
“How can we develop content that our customers actually care about AND that helps us sell more product?”
—VP, Marketing, Global Manufacturing Company
“How do we develop the right content at the right time to the right customer?”
—CEO, Internet Startup
“Ugh…all these department silos. Tell me how to make content marketing happen within this mess.”
—Senior Marketing Manager, Leading Logistics Company