Managing Content Marketing

“What gets me fired up about this book is that these guys have it so right.  Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand provides the vital steps required to navigate this new path called content marketing. Take a risk! Step out on the edge! Be the chief content officer. Read on to find out how to implement, maintain, and measure your content marketing strategy.”

Jeffrey Hayzlett
Former CMO, Kodak & bestselling author of The Mirror Test: Is Your Business Really Breathing?