There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories, and explains it in a way that can actually be implemented

You’ll Learn How To:

• Build the Business Case for Content Marketing
• Develop a Content Marketing Strategy that Works for Your Business
• Tell a Consistent Story that Engages Your Customers
• Determine the Right Marketing Channels to Implement
• Create an Internal and External Workflow for Content Marketing
• Measure Content Marketing and Communicate Results to Internal Stakeholders

Actual Questions from Senior Marketing Professionals that Are Answered in Managing Content Marketing by Robert Rose and Joe Pulizzi:

“How do I get the entire organization on board with content marketing?”
—Marketing Manager, Billion-dollar CRM Company

“What kind of reporting do I show to senior management?”
—Social Media Director, Medical Device Company

“How can we develop content that our customers actually care about AND that helps us sell more product?”
—VP, Marketing, Global Manufacturing Company

“How do we develop the right content at the right time to the right customer?”
—CEO, Internet Startup

“Ugh…all these department silos. Tell me how to make content marketing happen within this mess.”
—Senior Marketing Manager, Leading Logistics Company

We hope you’ll enjoy the introduction to the book provided here for download.  No registration required!

What’s The Book About?

There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create
passionate subscribers to your brand.

What You’ll Learn…

- Build the Business Case for Content Marketing
- Develop a Content Marketing Strategy that Works for Your Business
- Tell a Consistent Story that Engages Your Customers
- Determine the Right Marketing Channels to Implement
- Create an Internal and External Workflow for Content Marketing
- Measure Content Marketing and Communicate Results to Internal Stakeholders

Robert Rose

Robert Rose
Twitter: @Robert_Rose
About.Me/RobertRose
As author, speaker and Founder and Chief Troublemaker at Big Blue Moose as well as the Strategist in Residence for the Content Marketing Institute, Robert helps marketers become storytellers.

A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele.   He’s helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo, and Magus to amplify their story through content marketing and social Web strategies.

Robert lives in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.

Joe Pulizzi

Joe Pulizzi
Twitter: @juntajoe
About.Me/JoePulizzi
Joe Pulizzi, known in some far-off circles as the “Godfather of Content Marketing,” is a leading author, speaker, and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World, the magazine Chief Content Officer, and the blogging service SocialTract. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill).
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via LavaCon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Joe lives in Cleveland, Ohio (yes, CTOWN), with his amazing wife Pam and their two boys Joshua and Adam.